abre technik Pulverlacke GmbH, based in Michelbach a. d. Bilz, is a legally independent company which was managed by Gerd Breuninger from its foundation in 1994 until 2020. In 2020, Nikolai and Christopher Polk took over the commercial management. Mr. Breuninger has withdrawn from the operational business, but continues to act as technical director and consultant.
Despite its independence, the business is firmly integrated into the European Distributor Network and is one of the most important cornerstones of this distribution network. The umbrella of the European Distributor Network is formed by the company PPG Industries, Inc. with headquarters in Pittsburgh, USA. PPG is one of the world’s largest manufacturers of electrocoats, liquid coatings, pretreatment chemicals and powder coatings. Among others, PPG supplies such well-known companies as Daimler-Chrysler, BMW, Audi, Volkswagen and Ferrari.
PPG’s Regional Powder Headquarters Europe was originally a joint venture between PPG and the company Bellaria spa and was located in Felizzano (AL), Italy. Until 2020, this was also the production site Europe for PPG Envirocron® powder coatings. In the meantime, production has been transferred to Cieszyn in Poland.
From this location, the legally independent companies of the European Distributor Network, which distribute PPG Envirocron® powder coatings throughout Europe, are supplied, advised and provided with laboratory support.
The constellation of a globally active company combined with medium-sized companies is ideal, as it represents a perfect symbiosis. The locally operating companies absorb the currents of the respective market better than a large corporation and can therefore adapt more quickly and agilely to changing situations. A corporate group, on the other hand, has more options with regard to basic technical research and the development of cost-intensive new products and technologies. For this reason, the strategic alliance between PPG and the companies of the European Distributor Network is designed for the long term and gives our customers the security of being served by familiar companies for years to come, while still being able to participate in the general technological progress.